Search Engine Optimization (SEO)
Customers are actively looking for solutions just like yours. The question is, are your products and services easy to find where it matters most? Do your messages connect and inspire action in a meaningful way?
Making your website easy to find
Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
It's essential to any business that seeks to reach an online audience. Get it right and you can expect more traffic and more leads – which means more sales and more money into your business.
So, whether your're a company seeking local recognition, targeting a national audience or even building a brand overseas, I can help. Get in touch today; I’d love to discuss what I can do for you.
Why is SEO so important?
What is SEO?
Search engine optimisation is the process of improving your website’s rankings on search engines like Google. The higher you rank on relevant search results pages, the more website traffic you will receive, giving you a higher chance of making sales.
Increase traffic to your website
There’s little point in having a business website if people don’t know it exists. A great way to get people to notice and more importantly visit your website is to get it ranking on search engine results pages. The better your website’s SEO is, the more likely you are to rank well on search results pages and the higher you rank, the more traffic you will receive, giving you a better chance of making conversions.
Build trust in your company
Small businesses often find it difficult to win people’s trust, as unlike their global competitors, they are relatively unknown. However by improving your small business website’s SEO and gaining a high ranking on relevant search results pages, you stand a good chance of winning customers over. Remember, customers trust Google, so if your website is appearing on one of their first pages, they’ll trust you too and be more willing to buy your products or services.
Improve your website’s usability
Part of improving your website’s SEO will involve making your business website more user-friendly and ensuring it offers visitors the best possible user experience. Making your website more search engine friendly will ultimately make it more user-friendly and give you a better chance of increasing your conversion rates.
Small businesses often find it difficult to compete with their larger rivals, as they do not have huge advertising budgets, however this doesn’t mean they can’t beat them in organic searches. SEO actually helps to level the playing field between large and small businesses by making the latter’s lack of advertising budget irrelevant.
It’s cost effective
Although there are many ways you can advertise your small business e.g. radio adverts, television adverts and paid online adverts, they all cost a significant amount of money. It is much more cost effective to work with an SEO expert on optimising your business website (both on and off site) and improving its rankings organically rather than paying for ads, as the results will last far longer.