Helping you reach your audience and getting them talking about your business online with creative content and promotion.
Relevant, engaging, searchable and valuable web content
A blog is one of the cornerstones of a successful website as well as being one of the most important marketing tools for effective business. It offers a great way to inform and engage with your audience while driving traffic to your website; it also provides the opportunity for you to get your brand and your message heard far and wide, exploring new avenues and generating fresh leads.
Through research of your business, objectives, and target audience, I offer a blog writing service that leaves a lasting impression on your readers, ensuring that your business is fully established within their minds as the best in its class.
So, whether your're a company seeking local recognition, targeting a national audience or even building a brand overseas, I can help. Get in touch today; I’d love to discuss what I can do for you.
Why is a blog so important?
Boost Search Engine Optimization
Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.
Develop Relationships with Potential and Existing Customers
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Connect People to Your Brand
Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
Create Opportunities for Sharing
Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.